Marketing Automation

Taking your email marketing to the next level

Streamline your marketing automation for exponential business growth.

I specialize in automating email campaigns and CRM sales processes. I have extensive experience working with a variety of tools, including Pardot, Marketo, Constant Contact, Act-On, Marketing Cloud, and Mailchimp. With my expertise, I can help you streamline your marketing efforts and boost your ROI.

Grow your email engagement

I can help implement solutions to grow your email subscribers and engagement.

Increase your sales attribution

Utilizing attribution models. I can help track your sales through email engagement.

Take advantage of your database

Don’t leave money on the table. Your customer database can be a goldmine of leads.

Marketing Case Studies

Hub International
Platform: Act-On
Industry: Insurance

  • Successfully onboarded a new marketing automation platform, Act-On, for the International Communications team.
  • Trained a department of 200 individuals on Act-On usage and best practices for email marketing and landing page development.
  • Participated in content and data migration from ClickDimensions into Act-On.
  • Streamlined the email development process for the department.

Platform: Pardot

Industry: B2B Tech and Manufacturing

  • Successfully onboarded and set up their automation platform, Pardot.
  • Synchronized the database to Salesforce and completed all technical setup for the marketing automation platform.
  • Developed the global marketing team’s first Email Engagement programs.
  • Built the first customer engagement journeys to target top-of-funnel prospects of over 10,000 contacts.

Canada Helps
Platform: Pardot

Industry: Non-profit

  • Integrated their Salesforce database into Pardot with their B2B customers, generating over $500,000 in annual revenue in renewals.
  • Managed the customer engagement programs for renewals on utilizing the non-profit software.
  • Successfully created email programs that target the right segment of people

Goose Digital
Platform: Act-On

Industry: Marketing Agency

  • Developed a new service department to execute short and long-term projects for clients.
  • Created and trained a new team of marketing automation consultants.
  • Produced service packages and optimized the sales process and quoting through participation in sales calls.
  • Achieved a growth of $300,000 in revenue in the first year of operation and increased it to $500,000 in revenue per year by year three in 2021.

Magnus Pen
Platform: Act-On

Industry: eCommerce

  • Managed engagement programs responsible for $1-million in annual revenue.
  • Developed go-to-market strategies to cross-sell promotional products to top and middle-of-funnel prospects.
  • Increased annual revenue by 25% by utilizing the marketing automation platform, Act-On, to send targeted email sends to specific customer and prospect segments.
  • Built the first automated ecommerce platform using in-house software along with a team of graphic and web developers.

Battle Sports
Platform: Mailchimp

Industry: Entertainment

  • Grew annual revenue to $500,000 for a local indoor entertainment business through marketing consultation and developing go-to-market strategies.
  • Built services that enabled customers to come back for new additional entertainment packages.
  • Built the marketing plan and booking software responsible for attracting their target audience.

Platform: Salesforce Marketing Cloud

Industry: Travel

  • Rebuilt the Welcome Journey email program for new customers and prospective leads.
  • Increased revenue from $50,000 to above $200,000 per month in booked trips.
  • Streamlined data processing by targeting correct segments within Salesforce database.

UL Solutions
Platform: Marketo

Industry: Science/Health

  • Managed the email programs responsible for sending key updates and newsletters to their customer database of over 1,000,000.
  • Developed key messaging and rebuilt engagement programs within Marketo.
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