Streamline your marketing automation for exponential business growth.
I specialize in automating email campaigns and CRM sales processes. I have extensive experience working with a variety of tools, including Pardot, Marketo, Constant Contact, Act-On, Marketing Cloud, and Mailchimp. With my expertise, I can help you streamline your marketing efforts and boost your ROI.
Grow your email engagement
I can help implement solutions to grow your email subscribers and engagement.
Increase your sales attribution
Utilizing attribution models. I can help track your sales through email engagement.
Take advantage of your database
Don’t leave money on the table. Your customer database can be a goldmine of leads.
Marketing Case Studies
Hub International
Platform: Act-On
Industry: Insurance
- Successfully onboarded a new marketing automation platform, Act-On, for the International Communications team.
- Trained a department of 200 individuals on Act-On usage and best practices for email marketing and landing page development.
- Participated in content and data migration from ClickDimensions into Act-On.
- Streamlined the email development process for the department.
Mersen
Platform: Pardot
Industry: B2B Tech and Manufacturing
- Successfully onboarded and set up their automation platform, Pardot.
- Synchronized the database to Salesforce and completed all technical setup for the marketing automation platform.
- Developed the global marketing team’s first Email Engagement programs.
- Built the first customer engagement journeys to target top-of-funnel prospects of over 10,000 contacts.
Canada Helps
Platform: Pardot
Industry: Non-profit
- Integrated their Salesforce database into Pardot with their B2B customers, generating over $500,000 in annual revenue in renewals.
- Managed the customer engagement programs for renewals on utilizing the non-profit software.
- Successfully created email programs that target the right segment of people
Goose Digital
Platform: Act-On
Industry: Marketing Agency
- Developed a new service department to execute short and long-term projects for clients.
- Created and trained a new team of marketing automation consultants.
- Produced service packages and optimized the sales process and quoting through participation in sales calls.
- Achieved a growth of $300,000 in revenue in the first year of operation and increased it to $500,000 in revenue per year by year three in 2021.
Magnus Pen
Platform: Act-On
Industry: eCommerce
- Managed engagement programs responsible for $1-million in annual revenue.
- Developed go-to-market strategies to cross-sell promotional products to top and middle-of-funnel prospects.
- Increased annual revenue by 25% by utilizing the marketing automation platform, Act-On, to send targeted email sends to specific customer and prospect segments.
- Built the first automated ecommerce platform using in-house software along with a team of graphic and web developers.
Battle Sports
Platform: Mailchimp
Industry: Entertainment
- Grew annual revenue to $500,000 for a local indoor entertainment business through marketing consultation and developing go-to-market strategies.
- Built services that enabled customers to come back for new additional entertainment packages.
- Built the marketing plan and booking software responsible for attracting their target audience.
Quark
Platform: Salesforce Marketing Cloud
Industry: Travel
- Rebuilt the Welcome Journey email program for new customers and prospective leads.
- Increased revenue from $50,000 to above $200,000 per month in booked trips.
- Streamlined data processing by targeting correct segments within Salesforce database.
UL Solutions
Platform: Marketo
Industry: Science/Health
- Managed the email programs responsible for sending key updates and newsletters to their customer database of over 1,000,000.
- Developed key messaging and rebuilt engagement programs within Marketo.